A collection of practical guides on UK ad compliance, rule updates, and industry best practices
Essential reading for UK media buyers navigating today's rules
A clear breakdown of CAP Code Rule 3 and how it affects digital ad campaigns. Includes recent ASA rulings and tips on backing up your claims.
Updated advice on in-feed ad compliance after OFCOM's latest consultation. Covers labelling, disclosure rules, and what platforms need to do.
What the Online Safety Act means for programmatic ad campaigns, including platform duties and what advertisers need to watch for with content adjacency.
A close look at a recent ASA ruling on environmental claims in car ads, with practical takeaways for media buyers handling sustainability messages.
Simple steps for setting up cookie consent that complies with UK GDPR, including technical needs and recent ICO actions affecting ad-tech.
Legal framework analysis for media buyers working with comparison sites, pricing claims, and promotional advertising under consumer protection legislation.
Click on a region to view specific regulatory information and guidance
ASA jurisdiction, CAP Code application, CMA consumer protection guidelines. Includes specific guidance for digital advertising and e-commerce.
ASA jurisdiction with Scots law variations, specific guidance on financial services advertising, and tourism marketing regulations.
Bilingual advertising requirements, ASA Welsh-specific rulings, and public sector advertising guidelines under Welsh government policy.
Separate enforcement mechanisms, cross-border advertising considerations, and specific guidance for sectors like alcohol and gambling.
Key terms and definitions for UK advertising compliance
UK's independent advertising regulator
Non-broadcast advertising standards
In-Feed Advertising standards
Broadcast advertising regulations